It’s clear footy has an Indigenous participation problem, and the AFL draft is only part of the solution

From revolutionary Geelong ruckman Graham “Polly” Farmer, to the electrifying Krakouer brothers (Phil and Jim) at North Melbourne, through to modern stars such as Charlie Cameron, Adam Goodes, Lance Franklin and Eddie Betts, Indigenous athletes have long shone brightly on Australian Football League (AFL) fields.

However, there has recently been a worrying drop in Aboriginal and Torres Strait Islander players and draft picks.

It’s an issue the AFL is concerned about^[1], with a steady decline of Indigenous players over the past four years in the men’s and women’s leagues.

In 2024^[2], 70 men and 21 women players identified as Aboriginal and/or Torres Strait Islander.

This is a decrease of 17% since a high of 109 in 2020. The number of draftees also declined to just four in last year’s men’s draft.

The AFL has actively called for new ideas^[3] to improve Indigenous engagement given this decline.

Ahead of this week’s AFL draft^[4], it is not just the number of draftees in isolation that’s worrying, rather the environments into which Aboriginal and Torres Strait Islander players enter the AFL system.

A distinct lack of consistency, support and genuine cultural understanding remains part of an ecosystem that doesn’t fully understand the value of including cultural knowledges in sport.

Culture is crucial

Culture is a vital, inherent aspect of life for Aboriginal and Torres Strait Islander people.

It takes many forms, from learning language and performing activities, to understanding familial connections and learning about histories.

It is an individual right that is vitally important on a personal level.

Understanding this connection and the role of culture in daily life is a crucial step in reconciliation in Australia^[5]. It has also proven to be a critical element of recruiting, retaining and developing Indigenous players.

Club sources have identified this as a key to success but often, clubs don’t or can’t find ways to support Indigenous players.

One club source told us, anonymously:

There’s a gap between our expectations of young Indigenous players and the realities of their lives.

Funding queries

The AFL developed the Next Generation Academy^[6] program in 2017 for young Indigenous and multicultural people aged 11–18 to encourage participation and provide access to expert coaching and elite pathways into AFL.

These academies are zone-based, and while they provide an opportunity for clubs to engage and connect with local communities, they are not without criticism^[7].

Some critics believe a lack of adequate resources results in ad-hoc and sporadic engagement. This, in turn, limits effective engagement with Indigenous families and communities.

The impact of COVID resulted in cuts to resources across the AFL landscape and development programs felt these immensely, particularly the Indigenous pathways.

Club sources also told us the success of Indigenous-specific talent pipelines – such as the Flying Boomerangs and Woomeras^[8], which historically have developed many current AFL players – are at risk in the current climate.

Recruiting isn’t one-size-fits-all

Pathway programs into the AFL have a strong focus on getting athletes “AFL ready”. This means getting 15- to 18-year-olds performing in ways that satisfy recruiters.

The nuanced challenges of life, particularly for young Indigenous people, do not always align with performing in such ways and to such expectations.

Development occurs at varying levels and times, but potential draftees are expected to reach standardised markers to prove their talent and abilities.

This narrow view of talent development, combined with the rigid mainstream talent pathways, have a way to go to be culturally safe and accessible.

Some potential solutions

So, what might be done to help reverse the decline of Aboriginal and Torres Strait Islander players?

The AFL should consider new and innovative ways to work with state and regional associations that actively engage remote communities with football activity.

It may also be beneficial to engage talent scouts from a range of backgrounds and to rethink the talent pathways.

Proud Wiradjuri man, Professor John Evans^[9], the pro vice-chancellor of Indigenous engagement for Swinburne University of Technology, rightly points out concerns about “colonialised” club cultures and the resulting systemic racism. Recent alleged cases include Hawthorn^[10] and Collingwood^[11].

While efforts are being made to address aspects of systemic racism, issues continue to arise^[12]. This indicates more needs to be done.

Also, recent research^[13] demonstrates the need for greater authenticity in leadership pathways for Indigenous players. There are currently only three coaches^[14] working across the AFL men’s competition and two development coaches in the women’s competition who are Indigenous.

There are no Indigenous head coaches or CEOs. As of 2023, only eight clubs^[15] have Indigenous representation on the board.

Clubs that demonstrate ongoing commitment and connections with community tend to also have higher retention of Indigenous players and staff.

It isn’t enough to simply draft an Indigenous player and hope they thrive on the field.

Increased cultural education at all levels can help shift current thinking.

Placing culture at the forefront of club activity can help provide appropriate, engaged and informed support to young Indigenous players who exemplify everything we love about football, and provide club-wide benefits both on and off the field.

References

1. ^{^} the AFL is concerned about (www.afl.com.au)
2. ^{^} In 2024 (www.aflplayers.com.au)
3. ^{^} actively called for new ideas (www.afl.com.au)
4. ^{^} this week’s AFL draft (www.aflq.com.au)
5. ^{^} reconciliation in Australia (www.reconciliation.org.au)
6. ^{^} Next Generation Academy (www.aflvic.com.au)
7. ^{^} not without criticism (www.theage.com.au)
8. ^{^} Flying Boomerangs and Woomeras (www.aflvic.com.au)
9. ^{^} Professor John Evans (nit.com.au)
10. ^{^} Hawthorn (www.afl.com.au)
11. ^{^} Collingwood (www.abc.net.au)
12. ^{^} issues continue to arise (www.heraldsun.com.au)
13. ^{^} recent research (journals.sagepub.com)
14. ^{^} only three coaches (www.afl.com.au)
15. ^{^} eight clubs (www.theage.com.au)